Create with meaning.
We work alongside founders as they turn an idea into a working business and prepare it to grow, keeping your vision at the centre of every decision.
Who we work with
Founders with a strong idea who want a partner for everything around it.
First-time founders
Starting outYou are building your first company and want to get the foundations right.
Creatives and specialists
Bringing a craft to marketYou know your craft. We bring the business side: the numbers, the structure and the plan.
Cross-border ventures
North America or the Middle EastYou are building a business in North America or in the Middle East, and want an advisor who understands either market.
At Ibda'a, we believe every great venture starts with creativity and innovation.
The creative vision is yours; we help build the structure around it.
Services
Support for each phase of an early-stage venture.
Build
For founders at the idea stage.
Incorporation support
A guiding hand through the steps of incorporating your business in Canada.Market research
Sizing the opportunity and understanding customers and competitors.Pitch development
A clear story and deck for investors, partners or lenders.
Grow
For ventures finding their footing.
Growth strategy
Where to focus next, and what to say no to.Business development
Finding and structuring partnerships and new channels.Brand consulting
A consistent identity and message across every channel.
Scale
For businesses ready for the next step.
Operational enhancement
Processes, tools and reporting designed to support growth.Value creation
Identifying levers that can improve revenue, margins and valuation.M&A strategy
Thinking through whether, when and how to buy, sell or merge, and what it means for your business.
Approach
How an engagement works.
First conversation
A call to understand you, your venture, and what is in the way.
Diagnosis
We look at the numbers, the market and the operations to find what matters most right now.
Tailored deliverables
We create the deliverables and analyses you request, shaped around your goals, your budget and your vision.
Hands-on support
We stay involved while you put the plan to work, and adjust it as the business changes.
Team
Dina founded Ibda'a to give early-stage founders the kind of strategic support usually reserved for established companies.
Dina has spent the last decade advising clients across the North American economic landscape. She began her advisory career in PwC's M&A, Deals Value Creation group in Toronto, where she advised early-stage to mid-market companies on their growth strategy, operational enhancements and value creation plans. Her clients spanned oil and gas, retail, private equity and financial services, science and technology, healthcare, and telecommunications.
She then moved to one of the largest real estate funds in Canada, where she oversaw a portfolio of 48 properties and advised C-suite leaders on value creation levers and revenue enhancement strategies.
Before joining PwC, Dina worked at Creative Destruction Lab, one of the world's most prominent startup incubators.
Dina grew up in Kuwait City, Kuwait, where she served in Assurance at PwC Kuwait, gaining exposure to clients across a range of industries.
Together, these experiences have given Dina a deep understanding of the economic landscapes of North America and the Middle East across several industries, allowing her to serve founders in both markets.
She holds a Bachelor of Commerce in Finance and Economics from Rotman Commerce at the University of Toronto, one of the world's top 20 universities and Canada's leading business school.
Clients
